Miguel Rocha: “I have the best team I could hope for”

Imagem da notícia: Miguel Rocha: “I have the best team I could hope for”

Miguel Rocha is head of Euracini Óptica, a project that he created in 2003 in Póvoa de Varzim. “Both my business partner, Ana Nunes, and I wanted to embrace a self employment project. Thus, on August 1st of 2003 Euracini Óptica was born, located in Póvoa de Varzim. In 2007 we opened the second store in Caxinas and in 2011 we integrated a new partner in that optics store. I have the best team I could hope for. I believe that people have to be integrated into the projects. They have to be a part of the company, feel that the projects are theirs. That is the future, to work in a place that we are helping build. Our optics store always followed the same guidelines. But a lot has changed in 13 years. When we started out, the sector was structured in a completely different way. A lot of changes happened in the market and in the way companies and professionals act. We had to adapt to these changes and will have to keep on doing it. Beyond the team, we’ve always been very careful about the choice of suppliers. As an example, we’ve sold our lenses at virtually the same price from the beginning: And people know they might pay more here, but they trust in us. We are still independent”.

Read the complete interview in ÓpticaPro 160.

September 26, 2016
Interview

Notícias relacionadas

“My father did an excellent job and we’re here to continue it”

When ÓpticaPro was first published in January 2005, Adão Ferreira de Pinho made our first cover. He was a highly respected optician in the industry and owner of Adão Oculista. His daughter, Paula Pinho, told us about him and his desire of seeing the new generation of opticians in Porto on the cover of our magazine.

Ler mais March 2, 2020
Interview

“I want to be interviewed by ÓpticaPro again in 15 years”

Carlos Matos was one of the first interviewees of ÓpticaPro magazine. In our debut edition he stated that his bet was to meet the needs of opticians, through intervention in several areas. A maxim that he has maintained over the past few years, in all the companies he has been to.

Ler mais January 30, 2020
Interview