“2017 will be a year of major decisions for Nacional Óptica”

Imagem da notícia: “2017 will be a year of major decisions for Nacional Óptica”

According to Rui Teixeira, Prolente and Nacional Óptica’s manager, 2017 will be a year of consolidation, namely with the opening of new venues, giving greater emphasis to own brands. With two base models – franchising and partnership – the company is well and commended.

ÓpticaPro: In 2017 do your foresee the opening of more franchising venues, adding to the nine store already in existence? Does the future involve a further expansion?

Rui Teixeira: 2015 was a year of large and rapid growth. In 2016 we slowed down and consolidated some important aspects to keep growing the brand. 2017 will most definitely be a year of major decisions, which may involve new venues, giving greater emphasis to high-profile brands, as well as having more own brands.

OP: Your business model is based in two different concepts: the franchising and partnership models. Which one is most used and what are the main advantages of each one?

RT: The franchising model is based on a cost streamlining philosophy. With high-volume trading we reach the final consumer with the compromise of offering him the best quality/price ratio. Every franchising store follows the same marketing and communications plan. As for the partnership model, it is also based in a cooperative, high-volume group trading model. The key difference is that the optics stores maintain a traditional nature, with their commercial names, but enjoy National Óptica’s various services, concerning marketing, finances and judicial services.

Read the complete interview in ÓpticaPro 164.

January 16, 2017
Interview

PUBLICIDADE
Mido 2020

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