Prooptica with a “forward-looking viewpoint” in the luxury market
Following the commemorations of the company’s 25th anniversary, Prooptica unveiled its vast portfolio, with two innovations: representation of the brands Zilli and Byblos, an investment in the luxury and fashion markets.
Luís Justino, Prooptica’s director, gave us an overview of the initiatives.
OpticaPro: Is there a clear investment in the luxury market?
Luís Justino: We’ve divided our portfolio into five sectors: luxury, fashion, essential fast fashion and specialist. The luxury sector was the one that needed more investment this year. Together with Davidoff, Jaguar and Charriol, Zilli completes this sector.
ÓpticaPro: Is the increasing number of tourists who visit us reflected in Prooptica’s sales and commercial investment?
Luís Justino: Absolutely. The luxury market is always an interesting market to work, with a selective or exclusive distribution favouring niche markets. Tourism in Portugal is improving the demand rates, although the lack of Angolan and Brazilian tourists, who are relevant consumers of this sector, has been felt. With the undergoing changes in the economic scenarios of these countries, we believe these customers will return at full strength and make the luxury market in Portugal even more attractive.
Read the full interview on OpticaPro nº185!
November 5, 2018