“Dona Dolores” is the new face of MultiOpticas
Dolores Aveiro, Portugal’s most famous mother and grandmother, is the new face of MultiOpticas, featuring the brand’s campaigns this year. A super mom, recognized for the values she inspires in her children and the way she looks at everyone.
MultiOpticas thus reinforces its connection to the Portuguese on which the signature of the brand, “Olha por mim, sempre” is based with this partnership with Dolores Aveiro, which stands out for her life history. For her tenacity, authenticity and love for the family. Someone who clearly matches the brand for her caregiving role.
Under the motto “Mãe de Portugal”, the first campaign with the new protagonist will be presented soon and will be on television, radio and digital. Dolores Aveiro says that MultiOpticas welcomed her with open arms. “I am very happy with the recognition as a Mother Who Looks for everyone. What I like to do the most!”.
Sandra Silva, MultiOpticas´s marketing director, says that “this association with Dona Dolores makes perfect sense for MultiOpticas. The mother figure is the best symbol for our mission of taking care of the Portuguese vision, in the year we declared the year of perfect vision with the Olhar 20/20 project. And there is no mother more recognized by the Portuguese than Dolores Aveiro. We work daily to be closer to the population, both with the way we communicate and with what we do in our stores across the country. We take care of the vision, such an essential sense, and we are very close to the communities where we operate. ”
January 16, 2020